Brits favouring smaller cars

By Tom Farley, Tue 14 Feb 2012 - Published in Car Insurance

The iconic family saloon car is on the decline as more mums and dads opt for smaller "runaround" vehicles.

Research by car insurance company Aviva has found that the ethos behind buying a vehicle has changed for families dramatically in the past 30 years. In the 1980s it was normal to see a driveway with a large saloon and a hatchback car.

Whereas in the 80s the woman of the house drove the smaller vehicle, now men are favouring the "runaround" car whilst mums are opting for larger vehicles with 4x4 hybrids such as the Citroen Picasso and the Toyota RAV4 becoming increasingly popular.

Companies like Mitsubishi continue to produce cost-efficient saloon vehicles and the firm has recently announced the launch of its "greener" New Generation Outlander.

Heather Smith, director of car insurance at Aviva, said: "As families' lives become more busy and complex, with two working parents and children to be dropped off at school, it appears multi-tasking mums need a vehicle fit for both work and family life while cost and fuel efficiency are increasingly important to dad".

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