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Newsletter

Pets lavished with £41m of Valentine's Day gifts

By Marianne Straker, Tue 14 Feb 2012 - Published in Pet Insurance

Pet owners are paying out a whopping £41 million on Valentine's Day gifts for their four-legged friends.

Research by the Co-operative pet insurance found that the average owner spends £15.82 on their animal.

However, in regions such as Yorkshire and the Humber people can splash out up to £30.50 compared to spending an average of £26.91 on their partner.

The most popular gift for a dog or cat is a bunch of flowers followed closely by a food treat. The survey also revealed that men are twice as likely to buy a Valentine's gift for their pet with 14 per cent of males buying a romantic gift for their pooch.

A recent survey by UrbanPup.com revealed that 70 per cent of owners treat their dog to a "favourite walk" in the countryside or along the beach on the "most romantic day of the year".

Lee Mooney, head of pet insurance at the Co-operative Insurance, said: "The survey has clearly shown that pets are going to be extremely spoiled this Valentine's Day and in some cases have more spent on them than their owner's significant other."